Story Builder
StoryBuilder helps charity teams overcome the challenges of identifying, shaping, and sharing powerful stories — using AI and guided tools to turn everyday people into confident storytellers.
Key Features
Find the Story | Built-in prompts helps identify the human moments that matter most
Voice to Visual | Suggests social copy, images and interviews questions — even if you’re not a comms pro
Made for Real Teams | Designed to upskill frontline staff, volunteers, and teams without media training
Track Every Story | Follow your stories from rough idea to social-ready post (including consent)
AI That Supports, Not Replaces | AI structures and polish your story, while keeping voices truly humanDEMO: Postcode Gardeners Storytelling Workshop
0:00 The Power of Stories | 2:00 Stats vs Stories | 5:50 What Makes a Great Story? | 8:15 A Postcard Gardener Story Worth Telling | 24:30 STORY BUILDER DEMO | 37:15 Ethical Storytelling
Use Cases
The latest version of StoryBuilder was purpose-built for Postcode Gardeners — helping them find and tell powerful stories from their communities... with Friends of the Earth’s values and tone of voice. But StoryBuilder can be customised to help other charity goals, like:
Turn project wins or testimonials into clear, shareable content
Impact stories for funding applications and reporting
Replace regular feedback forms with human stories
Share volunteer journeys to inspire others
Capture takeaways from workshops or pilot projects
Gather personal impact stories for petitions or advocacy campaigns
Support service users (with consent) to share stories of real-life change
Collect volunteer or staff reflections on what they’ve seen, learned, or achieved
“Why I care” testimonials from supporters and allies
Why Story Builder was created
Postcode Gardener: Project Aims and SB Demo v0